Difference Between B2B and B2C Copywriting

14 May 2018

Difference Between B2B and B2C Copywriting

 

When you are a part of a business, your main goal should be to sell your product. The end goal is to ultimately sell as much as possible in order to make the most profit. There are a lot of great ways to market what you are selling so that it is most effective. There are many different ways to reach your target audience and make the most sales. One of the biggest parts of a business, however, is to know your target customers. If you are trying to sell a new video game to seniors, you probably won’t have as much success as your opponent targeting young adult males. It’s the same concept with any other business.

 

What are B2C and B2B?

 

There are two types of businesses that generally encompass the existing market. The first is a business to customer/consumer (B2C) company. These are typically the most common businesses. They tend to focus marketing towards customers who are more likely to make impulse buys based on what they like rather than what they need.

 

The second is a B2B company. What does B2B mean you might ask? Similar to the B2C, the B2B is more specific to business to business companies. These are more often directed at customers who are buying product on behalf of another company or organization. This means more people are involved in the buying process and it takes longer for the customers to make decisions. This is due to the fact that these business to business deals are usually for more long term or impactful purchases.

 

Each of these businesses may decide the best marketing strategy for them is having written information for customers to read. One important part that some businesses tend to disregard is the audience that they are writing for, as mentioned above. When writing for different businesses, however, it is important to remember that different audiences require different writing styles. To a further extent, they also require different copywrites. There is both B2C and B2B copywriting available for businesses. A professional can help if you aren’t sure how to begin.

 

How to Write for B2C

 

For B2C copywriting, since the marketing strategies are more directed to individuals, there are few things to keep in mind for keeping it light hearted and more engaging, one great example is Numerology Name Calculator. When you are writing, it is important to keep the tone of your work light and easy to understand. You’re trying to appeal more to emotion then logic. This is a good way to keep your reader engaged for the entire piece. Since you’re generally writing for a single person, you can address the reader by using different writing techniques. This will make your marketing feel more personal and unique.

 

Because you are trying to appeal to emotions with your writing, it is important to recognize which emotion you’re trying to target for your specific product. Some sensitive emotions can attach your audience to your product more directly. For example, you can use a joyful reunion or a sad goodbye with your product to enhance those moments. You can also make them laugh and use humor to make them feel better about wanting to buy your product. There are a lot of other methods you can use in your writing. The biggest point to remember with B2C copywriting is that you’re trying to get your customer to connect emotionally so they are more likely to buy your product.

 

How to Write for B2B

 

For B2B copywriting, you will want to take a more direct and logic-based approach to your writing. You will want to keep the tone of the article professional and straight forward. Your content should focus on how your product will improve sales or grow the business of your potential buyer. Because you are writing to a person or multiple people on behalf of an entire business, you should try to address the company as a whole in your writing, not just a single person. Generally, the decisions being made in B2B cases hold a lot more weight for the potential customer. This means they want more facts and logic when they are deciding about your product. The writing piece should cover everything from costs to delivery details, and everything in between. The more thorough you are in your writing, the better you are going to appeal to another business.

 

Once you have your copywritten piece, the next step is to get it into the hands of as many potential customers as possible. There are a lot of different distribution strategies people can use to market their product these days, especially with all the new technology. For B2C dispersal methods, the most effective way to get your product to lots of people is through social media. Making accounts on different social media platforms and giving people a brief overview of your business are easy ways to draw people in and get them to read more into your product. It also is a good way to reach younger audiences if that is your target age for your product.

 

With B2B dispersal, however, you will want to take a more direct approach when having people read about your product. For this method, do research ahead of time on the companies that you are wanting to do business with. Once you know the businesses you want to sell to, reach out to someone higher up as soon as possible. Not only does this get your name out there faster, but companies will take you more seriously because they see the effort that you are putting into selling your product.

 

Conclusion

 

Overall, the biggest points to remember for when you are copywriting is to know your audience and understand the best way to deliver your product to that audience through your writing. Remember, just like anything else you do for your business, the returns on your investment should always outweigh the expense you put into it, including time! If your strategy isn’t paying off like it should, it’s time to change what you are doing and try something new.