As the year comes to a close and we start to anticipate the online marketing and SEO curveballs 2018 will throw at us, we believe the most basic of truths will stand any unforeseen tests and trials that come its way—that SEO helps businesses and is the best investment a business can make for their online marketing strategy. The ROI of SEO is second to none, which is why SEO services can sometimes be a bit pricey. While low deals and discounts from cut-rate SEO companies may tempt you into saving a buck, they may end up actually costing you in the end—both in money spent and your ranking in Google, the very opposite of how it’s supposed to help you. You may already know to stay away from deals that look too good to be true (because they usually are). Likewise, you also don’t want to be scammed into paying more than you should. There are several different factors to consider before we answer the question, “How much does SEO cost per month?” below.
Just like you are wary of SEO agencies promoting low prices, you should also be wary of top results guarantees. You should especially question it if they promise results in a short amount of time. No agency can promise number one rankings for any given keyword, although that’s what we strive for regardless.
SEO agencies also cannot promise you will reach first page results in a week, or even a month. Most businesses begin to see results within 3 to 6 months of starting SEO. Some agencies can deliver quicker results, but they are often using sneaky tactics that will end up harming your rank later. Some pages may see initial results only to find their rank has plummeted once Google changed their algorithm to thwart the ever-shifting loopholes. The quality of work performed by your SEO agency will always be uncovered by the almighty Google.
It’s no surprise that SEO can take a whole lot of work, especially for websites that need compete makeovers. No business should expect the process to be cheap. However, in many cases, it is still more cost-effective than PPC and traditional ad campaigns. The process is an investment, both in time and funds, but a worthwhile investment nonetheless.
There are three basic models a business will use to complete their SEO. Where you are currently in the rankings, where you would like to be, and how quickly you would like to get there are all factors in determining the right type of SEO person/firm you need to hire.
An in-house person will devote all their time to your business and your business only. However, you will be responsible for their pay and benefits as well, which can be between $3,000 and $5,000 per month. Larger corporations who plan on needing in-depth and long-term SEO services may benefit from this resource.
Those who aren’t looking for a full-time staff person devoted to SEO can search for a skilled agency or hourly consultant to assist them in their SEO endeavors. Agencies will strengthen your website, provide content, gather backlinks, and do all the heavy lifting for you, as well as maintain these factors to keep your site highly ranked if you choose to work with them long-term. Depending on the factors in your contract, you can expect to budget between $750 and $5,000 per month for an agency contract.
You may have everything set up, but need help with a few projects here and there. This is where hourly consulting comes to play. Experts in this area will typically charge $100-300 per hour.
While some SEO agencies and personnel can charge much more or much less than these rates, these are the most typical monthly costs you can expect to pay for SEO services. Cost isn’t the only factor you should consider when choosing an SEO service. Remember it will take time and quality does matter in the long run.