Link building is a SEO process that the majority of website owners have heard of, but have little knowledge on how to execute perfectly. If you’re really into SEO, you likely have bought guest posts, private blog network links, links placed in comments, or home page backlinks. Is it safe to say that the results have not been near as good as you though they should have been?
If so, welcome to the club. That’s why PlacementSEO invest
ed heavily time, and money, into a process that allowed our team to efficiently scale broken link building for our clients, where we can place links on super niche relevant websites, contextually within content that is aged and carries authority.
Link building is difficult for many reasons, and most link building services tend to fail at placing links naturally and within content that is aged and relevant. That’s where PlacementSEO holds it’s pride.
PlacementSEO developed a link placement program where our team is able to efficiently place mentions of your brand and website on other websites that are willing to promote you. Broken link building is the most coveted type of offsite SEO strategy, and we’ve mastered it.
Organic traffic is a huge SEO signal when Google considers the quality of links pointing back to your website. Fun fact: PlacementSEO has had a strong record obtaining links on sites that get more than 1,000,000 organic search engine visitors per month.
The point is, the websites we outreach to carry serious authority which means placing your link on those sites will ultimately move the needle for you in the search engines. Give our link building service a try so that you can discover, like 500+ other consultants have, why our link building practices are hands down, the best.
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How can you absolutely be certain our work is the best? Easy. With every purchase our team offers you all of the most important metrics, free of charge. What does this mean for you?
Say you order ten broken link placements. When our team of link builders deliver your work, you’re going to also receive the domain authority, page authority, trust flow, citation flow, domain rating, and SEMRush organic traffic metrics for every single link we place for you.
Transparency is important, and we want to make sure you surly understand that you’re getting the best, and most relevant.
Not only is our link building the best you’ve ever experienced, so is our reporting. Long ago are the days where you have to wait forever, or keep asking, to see the progress of each campaign you initiate. Instead, when you purchase your first campaign, we setup a cloud based spreadsheet that you can log into anytime to see the real and ongoing process of your order.
This means that no matter the time of day, you can login and immediately see how much further we have to go on your order. Pretty awesome, right?
Link building is a key ingredient to ranking well in any search engine, but especially with Google. While it’s not the only factor in determining your ranking status within these engines, backlinks play their part in showing that your page is relevant, reliable, and high-quality to the bots that crawl your page. Search engines tend to keep the secrets of their almighty algorithms under lock and key, but most do provide us a list of guidelines to follow if we want to rank well. We know that backlinks are an important component of these algorithms because study after study has shown ranking improvement with various backlink strategies—and it’s an integral part of our own business and it’s what helps our client sites become so successful. Before we get into the nitty gritty details of backlinking strategies, let’s start with defining some terms and the key basics of backlinks.
What Are Backlinks?
Backlinks are hyperlinks within text that users can click on to take them to a separate page for more information. There are two common types of backlinks we use in content—links that lead to other on-site pages and links that lead to off-site pages. For instance, a cooking website may have a page with a recipe on it. Within that recipe, the ingredient basil is used. The word “basil” is hyperlinked to another page on that same website that includes an article on all the uses and benefits of basil in cooking. This would be considered an on-site hyperlink since the link redirects the reader to another page on the same site. Another example would be if the word “basil” were hyperlinked to a nearby store where the reader could purchase basil for the recipe. This would be an off-site hyperlink since it redirects the reader away from the initial site to another site.
The idea behind backlinks sounds simple enough: link to other pages on your site, and try to get other websites to link to your site. Then, your ranking will improve. In application, there’s a little bit more to the strategy in order to rank well. You may think that you could just throw any old link in your content and it will help. Wrong. Sadly, some people untrained in the art of SEO have tried this strategy, and it rarely ever works. Why? Google and other search engines are looking for links that are useful for users. Throwing random links throughout your content is the opposite of helpful. It’s confusing.
When choosing what to backlink and where to backlink, we always think of the reader first. Is this relevant? Will it help them find additional information or support on the topic? Am I linking random words, or am I linking applicable phrases? These are some of the factors we take into consideration when building backlink strategies for our clients. We begin with keyword research to discover which keywords and phrases resonate with your specific niche and clientele. Then, we look for opportunities on your own site and other sites where a link to one of your pages would be useful for a reader. Last, we take the time to double check our link placements to make sure they are perfect before running analysis. The last thing we want to have happen is for the reader to click the link to your page and immediately click away because it’s irrelevant to their needs. Too much of this from readers can actually lower your ranking in Google and other search engines, but we’ll talk more about this in a little bit.
For on-site links, you have control over which pages get linked where. This can feel empowering, but also a little intimidating. Even if you have the perfect on-site page that would support a piece of content, you could place the link poorly and see virtually little to no positive results from it. Here are a few guidelines we like to stick to when placing on-site links into content:
Linking one word is fine, as long as it’s descriptive and the reader will know what to expect from that one word. Think of our basil example from earlier. Linking just the word “basil” to a page on the benefits and applications of basil in cooking is an acceptable keyword choice. Linking a whole sentence about the basil ingredient (“Next, add 2 tbsp. of basil to the pot and stir”) might cause the reader to think a graphic or video of this step will pop up if they click on the hyperlink. Instead, they are taken to an information page about basil. This wouldn’t be what they were expecting, and they may be wary of clicking on your links in the future. Normally, full sentences should not be hyperlinked, unless the sentence is 5 words and is a keyword phrase. Use the 5-word maximum as a guideline and not a hard and fast rule. Sometimes it can be broken, but there’s always a good reason for it.
You can’t escape keyword research when placing backlinks. Knowing what specific words and phrases pull customers onto your site will help you know where to place links both on your page and on off-site pages. Again, backlinks must make sense in terms of placement within the text, and they also must be relevant to the content. A page with a marinara sauce recipe probably shouldn’t link to a page on fine China patterns. The two are too dissimilar to be relevant to one another. Remember, we think about your link placements from the eyes of the reader, and we always to thorough keyword research before implementing a backlink campaign.
For off-site backlinks, some control is left in our hands, but a lot is left up to the sites we contact. For a site to include your link within their content, you must craft a well-worded form of communication to the site manager about why a link to your site would be relevant to a particular piece of content they have displayed. Next, you must find sites worthy enough to backlink to you. Backlinks from domains that hold little to no authority aren’t going to do much for your rank, so it can turn out to be a lot of wasted time. When searching for sites to link back to you, we look for niche specific, content specific, and high-authority as our criteria for consideration. Luckily, we have built relationships with many different sites in all types of niches and authority statuses to make backlinking a breeze.
The guidelines we follow for on-site backlinks also apply to off-site backlinks. We like to stick to relevant keywords or phrases that are 5 words or fewer when searching sites for backlink opportunities. For sites just starting out, the homepage URL will often be used as the hyperlink. More established sites with content pages, product pages, and blog pages can use these additional pages as hyperlinks on other websites. Sometimes, we can even build content around a specific keyword to be backlinked on a particular site. Backlinks don’t always have to be what you already have, but you can get creative and take a build-a-backlink approach to the system.
Another factor we take into consideration with off-site backlinks is diversity. Of course, ten links are better than one, but five links all on different websites is often better than ten links all on the same website. While we may use the same website for different purposes, we avoid putting a list of client links all on the same site. The diversity alerts Google and other search engines that a variety of sites find your content interesting and worth linking to. Thus, they rank you higher.
How Do Backlinks Help You, the Business Owner?
First, getting your site listed on dozens of other websites will not only help your page rank, but it will also help increase your brand-awareness and site traffic. As more people see your backlinks, they will become more familiar with your site and its products, which will also help establish your authority within your niche. Increased clicks also means more traffic. However, we know that the highest number of clicks come from relevant and high-authority sites, which is why we strive to place your links on sites that will get views from your target audience. Lastly, when you place a link on another site, you form a relationship with that site. This relationship is a great avenue for networking and gathering brand advocates. Since your link will go on niche-relevant sites, you know they are already interested in the same things you provide. Off-site backlinks, as well as on-site backlinks, are a tremendous asset to any business.
Link building is an art and a science. Executed poorly, and you can actually do more harm than good to your site. Only trust those with experience and a proven track record to manage your backlink strategy. Backlinks are an important part of SEO and achieving a top-spot rank. Don’t leave it out of your strategy.
John and his team are the best and really know their stuff. The off page and content strategy for backlinking is second to none. They crush it with results and really provide practical value to clients. Thanks for the help!
PlacementSEO have been outstanding and the results we're seeing are truly phenomenal. Our search present in Google was almost non-existent before and now we are receiving lead after lead. I couldn't be more happy with the service. Thanks guys!