How to Measure the ROI from SEO Campaigns

12 April 2018

How to Measure the ROI from SEO Campaigns

 

It is important to keep an eye on how successful your search engine optimization is to make sure you are putting your effort and money into an effective strategy. One of the most common ways of bringing your target audience and future customers to your website is SEO. This will help attract people who have an interest in purchasing what your company is creating and distributing. Making good use of the information gathered is crucial to helping you measure the statistics of your website and increase your ROI. It will also help with strategy in other areas, such as link placements. Without further ado, let’s find out how to measure the ROI from SEO campaigns.

 

 

  1. Increased Non-Branded Organic-Traffic

 

 

One way to determine the health of your website is by noting the increase in traffic coming to your page. Though getting more traffic through brand-name searches is important for your business, optimizing for non-branded keywords is just as crucial. To find non-branded keywords, take a look into the Acquisition part of the Google Analytics to find non-branded keywords that helped increase the flow of web traffic directed to your website.

 

In order to separate the keywords that are branded from the overall report of the keywords, and to see the differences in what the branded keywords made compared to the non-branded keywords, click on the Organic report and select the advanced option. After this, click on the exclude option from the menu. Then, add every version of your company’s brand name, in order to eliminate them from the keywords that are displaying. Make sure to click the “add dimension” option.

 

Knowing if the traffic is growing in an effective manner over a course of time is extremely important. Non-branded traffic is comprised of people who are new and unfamiliar with your business but would benefit from the services your company provides nonetheless. Traffic that is considered to be branded organic traffic consists of people who have already visited your site and have become familiar with the intentions of your site and your product already. A lot of these visitors are also people who have already made a purchase from your company.

 

There are tools that show the difference between each one. This makes it easier to see what is happening with both types of visitors on the website. These tools will separate each group. To get a better visual of how successful your keywords are that are non-branded, it is important that you generate a traffic report using a tool such as Alexa or Hitwise.

 

 

  1. Increased Number of Inbound Links

 

 

One of the most important parts of an SEO strategy are inbound links. If your website and another website share links, Google can determine which sites are knowledgeable in their particular subject. With this knowledge, Google is able to determine the rankings of the site. Having an increase in the number and kinds of inbound links on your website will only benefit you. Your site will get more visibility in search engines which increases the amount of traffic your website ultimately gets.

 

There are many ways to measure and monitor the inbound links that you place on your business’s site over time. One of the more popular tools is the backlink tool from Majestic SEO. This tool will help you get a grasp on the number of inbound links there are directing to your website.

 

To understand what content is benefiting you most, measure the increasing number of links over a couple of months. This process will help to determine what content created the most connections with links. With rising numbers of links, you will be able to determine how to go about publishing content in the future.

 

 

  1. Expanded High-Quality Traffic

 

 

A lot of traffic to your website can be very useless. This is a very common when the wrong strategies are used. The most important factor to a growing company is the traffic that comes in large quantities; but the traffic has to be beneficial to the website’s purpose, or it will be meaningless. Having a good, stable audience providing good traffic to your website will help bring in more customers down the road. It will help attract the attention of people who are looking for what your company has to offer.

 

Knowing how beneficial your traffic is to your company depends on a number of factors.  These include bounce rate, the time spent on the site itself, and the pages of each visit. These factors will help you grasp how engaging your website is to your audience. Creating links that are quality on your website, using the influence of social media to your advantage, and providing a way for guests to interact with your site are all ways to help develop quality traffic for your site.

 

  1. More Revenue

 

The most important way to measure anything for your company is by revenue. The amount of traffic and links, coupled with the quality of the traffic, will help bring in the money for your company. If the quality and quantity of links are bringing in little to no revenue for your business, they are not going to benefit you in the long run. Likewise, the cost of an SEO strategy should always be less than what you make in returns from that strategy.

 

To make sure that the site is attracting quality traffic, it is important that you direct traffic toward your company’s end goal by using conversions. Building links from relevant sources is critical. More people are likely to become more active and talking about your website, leading to more conversions.

 

It doesn’t matter how many links there are or how much traffic there is, but how you go about attracting the right crowd is extremely important. If they find something useful from your content and have decided that this is the product for them, they will be more inclined to make a purchase.