How To Evaluate A Quality Website

20 January 2018

How To Evaluate A Quality Website

 

Recently, a lot of website designers have been focusing on what makes a quality website design, but very few people actually know what that is. For example, one of the questions people ask when designing a website is if the design is actually working. Not many people know how to evaluate a quality website because they don’t know what to look for. There’s no clear way to measure quality, and it can be hard to recognize. What are some of the key elements of a websites with a strong design?

 

Strategy

 

One of the most important components for a strong website design is strategy. Websites that are extremely pleasing to the eye and are easy to use will not benefit you and will not be successful when your company is not achieving its needs. Here are couple things you should ask yourself: Is your message clear and concise to new visitors? Are visitors being pushed in the direction that you want them to be, leading them to do what you want? If none of these apply to your website, the design is not what it could be. To help guide how effective your strategy is effective, go through this list of questions:

 

-What category does my business fall under, and does my website make that obvious?

 

-Is my design accomplishing the website’s purpose?

 

-Who is the target audience, and how is the design taking them into consideration?

 

Usability

 

The next step for how to evaluate a quality website is determining usability. The purpose of usability is to take all of practical considerations of a good websites. For example, speed, security, and technical details are all practical considerations. Many of these details aren’t apparent visually. Though usability is not something that can be seen, it can be something that helps a website flourish or fail. If the navigation is not good and someone can’t find what they are looking for, they will most likely leave your site. Also, if the loading time for pages is too long, search engines will notice. To see the usability of your site, here are some questions to ask:

 

-Is finding information easy?

 

-Does every link work?

 

-Do mobile devices load my site?

 

Style

 

You may want to make a beautiful site that draws a ton of attention, but that does not mean that the aesthetic principles to website design. Good designs will match up with their brand. They will also create positive, clean impressions on their visitors. The look and design of the site will also be an effective compliment to their content. If you worry about how effective the style is, make sure that you follow some guidelines:

 

-Does my site’s style match with the colors of my brand?

 

-Is my website’s style consistent among the entire website?

 

-How does the style of the website appeal to my target audience?

 

-What kind of feel does my website give visitors? Is it organized, or is it a mess? Is it crowded? Formal?

 

-How can photos get in the way of the message this website is trying to convey?

 

Content

 

Two of the most important things to consider when referring to content are usefulness and readability. Readability is extremely important. If your content is not easy to read because of size, color, or type of font, the message has no chance of getting across, especially in the way that you want it to. Usefulness is of the same importance that readability is. If the content is not important to the reader, you will lose the interest of the person reading and they will leave your site. Keyword research will help define a focus for your content and make it stand out in searches. Here are some ways you can evaluate the quality of the content of your website:

 

-Have I selected readable fonts?

 

-Is the text a good size?

 

-Is the website’s content clear but useful?

 

-Does the website’s design allow for easy access to the content?

 

Search Optimization

 

There are a ton of ways the design of a website has an impact on search optimization. For example, are there a lot of graphics on your website? If there are, search engines are not able to see them. In order for a search engine to see your graphics, you may consider adding ALT tags to the image descriptions. Is the HTML quality? If not, your search rankings could be hurt. Click here to read more about Google Meta Tags for SEO. Here are some questions to ask yourself to make sure your web design is optimized:

 

-Does my website have a sitemap?

 

-Is the coding effective and efficient?

 

-Do all images have ATL tags?