Category Archives: Strategies

30 July 2018

White Hat Link Building –The Proper Way

The key to any effective SEO strategy is to marry both onsite optimization with external backlinks. Both have proven time and again to be the backbone of Google’s complex algorithm. So, ignoring one of these pieces won’t get your site …

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24 July 2018

How Do I Get My Business to Show up on Google Search?

Whether you are a new business or have maintained establishment for years, one characteristic all businesses have in common is the need for customers. It is a supply and demand market, and it has been for a long time.  Your …

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11 June 2018

How to Properly Use Internal Links on Your Site

Internal links can add tremendous value to your blog posts and content if employed with a proper internal linking SEO strategy. First, links provide benefit to the reader, and in turn provide you with more page views. Relevant pages linked …

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23 May 2018

On Page SEO Tutorial

On page SEO is the foundation for any SEO strategy. Without strong on-site optimizations, all other efforts to rank well will be in vain. At the same time, only performing on-site optimizations and not employing other SEO strategies won’t help …

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14 May 2018

Difference Between B2B and B2C Copywriting

  When you are a part of a business, your main goal should be to sell your product. The end goal is to ultimately sell as much as possible in order to make the most profit. There are a lot …

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12 April 2018

How to Measure the ROI from SEO Campaigns

  It is important to keep an eye on how successful your search engine optimization is to make sure you are putting your effort and money into an effective strategy. One of the most common ways of bringing your target …

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27 March 2018

ROAS vs ROIS – Know the Difference

In the community of PCC, two of the most widely used terms are ROAS and ROI. Both terms are interchangeably used within this community. Clarifying the difference between the two is extremely important, especially when the goals of a client …

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6 March 2018

Scholarship Link Building

  A lot of SEO results have to do with both the quality and the quantity of the backlinks that you use. A strong authority of your website can be built over many years. With a scholarship campaign you are …

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19 February 2018

Content Distribution Strategies for 2018

As the new year is beginning to take off, you are probably trying to expand your audience by improving your content. While your content may be important, what you don’t realize is that new content doesn’t automatically change everything. One …

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20 January 2018

How To Evaluate A Quality Website

  Recently, a lot of website designers have been focusing on what makes a quality website design, but very few people actually know what that is. For example, one of the questions people ask when designing a website is if …

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